Be LOVED by
your audience.
The influence and impact of your B2B brand begins with who you are.
Human Brands Win makes it happen.
You don't know where your brand fits.
You're a founder eager to turn your vision into a reality, but you’re not sure how, when, or where brand fits into building your business.
You're uncertain about personal brand.
You know you should be building your personal brand, but you don't know where to start. Everything you try feels inauthentic, disjointed or braggy.
You're unsure if your brand is working.
You've been trying to build your personal or business brand, but you’re not sure it has been working or how to use brand to strategically grow your company.
"Lindsay has added value (and a good bit of sunshine) to our team since day one. She immediately grasped what we were trying to do and started making it happen. It's clear she knows her stuff, isn't afraid to jump into the weeds with you, and cares very deeply about her work. Can't recommend her highly enough!"
Every founder wants to achieve legendary success.
...but they've set you up for failure.
The Problem: You're Drowning in Bad Advice
Everyone—friends, family, investors—has an opinion on your success. They push outdated playbooks and growth hacks, but rarely address the importance of building a human-centric brand from day one. This puts you at a disadvantage.
The Pressure is Real
Your voice gets lost in a crowded market, buried by competitors and AI-generated noise. Meanwhile, outside influences, like co-founders, investors, and board members, pressure you to chase their definition of success. If you’re not careful, your original vision disappears.
The Truth: Your Vision is Your Superpower
Great brands don’t succeed by following the playbooks of others—they become legendary by thinking differently. When founders ignore their vision and follow trends, they achieve mediocrity at best. But they don't become legendary, breakthrough brands.
The Human Brand Blueprint
That’s why Human Brands Win exists. With 20+ years in marketing leadership and 3x founder experience, I help founders amplify their vision, build relationships, and create legendary, authentic human-centric brands their audiences love.
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Forget the hacks. Focus on decisions that strengthen your brand, deepen relationships, and fuel creativity.
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Be BRAVE. Every choice should align with your values and long-term goals.
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Build something that lasts. Visionary brands don’t chase trends—they define them.
If this resonates, we should talk.
You deserve help protecting that magical founder vision and using it to fuel your startup to it's breakthrough.
"Lindsay has been amazing to work with! Lindsay has given me the confidence and the tools to take my business to the next level. She's not just an expert, she's also a fantastic cheerleader and motivator. She's helped me believe in myself and my abilities, and she's empowered me to take risks and pursue bigger goals. I'm so grateful for her help."
There are 3 reasons founders struggle with their brands.
1. Focusing on conversions over connection.
The marketplace is chaotic, and AI is only making it louder. Obsessing about vanity metrics fixates you on the noise. Instead, focus on who you’re serving and why. When you build deep relationships with the right people, growth follows—sustainably and authentically.
2. Copying instead of creating.
If you do what everyone else is doing, you’ll get the results everyone else is getting. The most successful brands didn’t follow the crowd—they thought differently. Stop looking for the next big hack and start trusting your own ideas.
3. Operating from fear instead of bravery.
Fear of missing targets, failing, or losing investment is stifling your creativity. Playing it safe leads to boring, forgettable brands. Innovation comes from being brave. Safe won’t get you a breakthrough.
"Lindsay’s approach stood out because of her ability to listen, understand, and then tailor solutions that addressed our unique challenges. She also fostered an open, collaborative environment that really encouraged team input."
The Human Brand Blueprint
Here's how it works:
Phase 1: Founder Brand
In the first 30 days, we dig deep into who you are as the founder, what drives you as a human, and the passion, vision, and energy that fuel the business. By the end of the month, your founder brand will be defined, incorporating your newly defined personal vision, values, goals, content pillars, and aspirational endeavors: The first section of Human Brand Blueprint.
Phase 2: Integration & Refinement
With your founder brand defined, this phase is all about refining your business brand and integrating the two to drive audience growth, affinity, and demand. You’ll receive tools, templates, a content calendar, cadences, and prompts to complete your Human Brand Blueprint and put it into motion.
Phase 3: Thinking B.R.A.V.E.
Success isn’t just about launching, it’s also about discerning. As we continue to implement your Human Brand Blueprint, this phase introduces the Thinking B.R.A.V.E. framework. You'll learn how to make decisions that keep you aligned with your greatest opportunities for long-term success.
Phase 4: Go Bigger
Once your strategy is in motion, it’s time to take bold steps. We’ll explore your most audacious ideas and outline a plan to bring them to life. Plus, as a Human Brands Win client, you’ll have exclusive access to extended engagements with Lindsay and her expert partners.
"Working with Lindsay was like a breath of fresh air. She took the time to understand our organization's business goals, and connect product objectives with marketing strategy in a way that felt clear and achievable. Instead of offering generic guidance, Lindsay asked me thoughtful questions that pushed me to think critically and make decisions confidently. Thanks to her, we made tangible changes to our brand positioning, and we are better equipped than ever to take on new challenges and drive meaningful product adoption."
Hi, I'm Lindsay
Hi, I’m Lindsay, a 3x founder and 20-year B2B marketer who helps founders achieve success on their own terms by applying the same B.R.A.V.E. mindset that led to my business’s 5x growth and my own personal career pivot.
Making the leap from marketing leader to SaaS founder and CEO was daunting, but I did it because I had a deep passion for the space and a clear vision for what we needed to create. That vision led to rapid traction, millions in revenue, incredible client brands, and millions in venture capital investment. But what I didn’t anticipate was how isolating it would be.
As a first-time CEO—and a woman in a space where female founders receive less than 2% of VC funding—I had questions. I wanted support, but instead, I got a lot of outdated advice from people who often meant well but had their own agendas and didn't understand brand the same way I did. So I had to figure things out on my own, and that wasn’t always best for me or the business.
After five years of leading my startup through successful growth, I knew what I needed to do next:
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Share my unique approach to brand growth that had been so successful for so many different sizes and stages of B2B brands over several years.
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Be the trusted, unbiased, safe coach and mentor I wish I had as CEO.
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Help founders build brands—both personal and business—that are authentic and resonate for lasting impact.
That’s why I founded Human Brands Win and created Thinking B.R.A.V.E.—to give founders both the strategy and the support they need to break through. I know firsthand what it takes to build a thriving business while staying true to your vision. Now, I help founders define and achieve success—on their own terms.
Interested in working together?
Let's talk.
Frequently Asked Questions
What kind of companies are a good fit for this program?
Human Brands Win serves B2B founders and their teams. The programs are designed for businesses of various stages and sizes, but to be successful, the founder must be the primary client, ready and eager to invest in developing their personal brand and applying it to the growth of business.
What do I get at the end of the program?
A personal brand: Your roadmap for how to take your unique stories and perspectives to your audience so they build trust and affinity.
An actionable strategy: The Human Brand Blueprint built on your own personal founder brand and the brand of your startup. And it's all created to pursue success - on your terms.
A new mindset: Thinking B.R.A.V.E. will change the way you approach decisions, challenges, and opportunities.
How much time should I dedicate to this?
While engagements differ in breadth and depth, clients typically dedicate 1-3 hours each week to learning, interacting, and implementing through live sessions and resources.
How long will it take to see results?
Thinking B.R.A.V.E. is like an “aha” moment that is learned quickly in one session and can be applied immediately. Building the discipline to apply it to the way you lead, infusing it into your team’s culture, and incorporating it into your strategy takes more time, which is where the Human Brand Strategy, 90 days of coaching and consulting, and the Human Brand Community come in.
Beyond Thinking B.R.A.V.E., clients feel more alignment between their vision and the business within the first 30 days as we work on building the Human Brand Strategy.
They see the impact of the Human Brand Strategy within 30-90 days of implementation.
And long-term, they see a shift in the overall trajectory of the business toward their desired breakthrough, as well as their personal outlook as a founder, as they wrap up their first year as a Human Brand.
Will you come meet with my team in person?
Yes! I love traveling and working with clients in-person. If you’re interested in on-site workshops, consulting, or speaking engagements, please book a call and let’s work out the details!
How much does it cost?
Pricing starts at $20,000 for the 90-day program.
Do you offer implementation services to put the Human Brand Strategy into action?
Yes, here’s what that looks like. You will complete our work together with everything you need to Think B.R.A.V.E. and execute your own Human Brand Strategy that incorporates both your personal founder brand and the business’s brand - all from a unique perspective that only you can share. You'll have tools and resources to implement the strategy with support from Lindsay, as well.
Should you and your team need additional, more hands-on support executing all or portions of the strategy, an additional customized engagement can be scoped with Lindsay and her trusted Human Brand partners who can create, build, produce, and bring your Human Brand Strategy to life.
Is this also for teams?
Yes. Thinking B.R.A.V.E. is a mindset that can benefit individuals professionally and personally. It can and should also be applied to teams and entire organizations.
The Human Brand Strategy incorporates the founder's personal brand and the brand of the startup into one integrated brand-centered growth strategy. The team will absolutely need to be involved in the implementation and, ideally, they'll be included in the strategy work, as well.
Do you offer other programs?
Yes! Other options to work with Lindsay are available, including 1:1 Coaching, Virtual or In-Person Retreats, and Speaking Engagements.
Please send me a message if you're interested and we'll quickly scope your specific needs and interests.
Intrigued?
Let's talk.