Fractional CMO
Mind the Gap.
You've got a marketing team. You've got an executive team. But there's a gap between them and it's growing.
It's a common challenge for growing B2B startups. Quite often, the founders or executive team reach the limits of the expertise they can provide the marketing team as it grows in size and complexity. They need help providing support, development, and mentorship to their high-potential marketing leaders, as well as the increasingly more strategic leadership the business needs.
But CMOs are very (very) expensive. And with the shortest average tenure in the C-Suite, they can also be risky hires for young companies.
Allow me to bridge the gap.
In 5-10 hours per week, I guide your strategy, mentor your marketers, and advise your execs—so your brand, team, and business grow together.
I become the strategic marketing advisor to your executive team as I also work to support and mentor to your high-potential marketing leaders to execute for success. Everything is built upon a strong brand and how it's shared and experienced both internally and externally.
Our engagement is scoped for your team, your company, your brand, and your goals. This means you get the support you need from a seasoned marketing executive and experienced founder without the risk and weight of a full-time CMO.
Thought Partner
Marketing Mentor
Executive Leader
"Lindsay has added value (and a good bit of sunshine) to our team since day one. She immediately grasped what we were trying to do and started making it happen. It's clear she knows her stuff, isn't afraid to jump into the weeds with you, and cares very deeply about her work. Can't recommend her highly enough!"
Interested in working together?
Let's talk.
How do you know if this is a fit?
There's a leadership gap
There's a marketing gap in the expertise of your executive leadership team.
Marketing needs a mentor
Your marketing team needs more guidance, development and support than you can give.
Your brand isn't delivering
You've got a brand, sure. But you really don't feel like it's doing much for the business.
You need executive support
You are spread thin. You need someone who can guide the team and address the board.
A full-time CMO is too much
You need marketing leadership, but a full-time CMO is more than you need (or can afford).
Things are breaking
You're growing—and feeling the growing pains. You need expert realignment.
"Working with Lindsay was like a breath of fresh air. She took the time to understand our organization's business goals, and connect product objectives with marketing strategy in a way that felt clear and achievable. Instead of offering generic guidance, Lindsay asked me thoughtful questions that pushed me to think critically and make decisions confidently. Thanks to her, we made tangible changes to our brand positioning, and we are better equipped than ever to take on new challenges and drive meaningful product adoption."
Investment
Engagements are scoped to the needs of every client. But in the spirit of transparency, my fractional engagements typically range $10,000-15,000/month.
Engagement
I join in on your existing recurring meetings, your Slack group, and regular communication channels. And, we'll meet 1:1 at least bi-weekly for alignment.
Commitment
We begin with a 6-month agreement. Then we review results, goals, and next steps. From there, engagements can be extended by 1, 3, or 6 months at a time.
"Lindsay’s approach stood out because of her ability to listen, understand, and then tailor solutions that addressed our unique challenges. She also fostered an open, collaborative environment that really encouraged team input."