The B.R.A.V.E. Founders Circle
Build a Brand You Actually Believe In. And a Business That Believes in You.
The B.R.A.V.E. Founders Circle is a 6-week cohort experience for B2B founders who are ready to lead with clarity, courage, and conviction. If you’re ready to stop playing small with your brand and start owning your story, this is for you.
Who is the B.R.A.V.E. Founders Circle for?
You’re the founder of an early to mid-stage B2B startup. You're tired of second-guessing your vision. You want your brand to reflect who you are, what you stand for, and where you’re going. You’re done with vanilla positioning, founder imposter syndrome, and "thought leadership" that doesn’t feel like you.
...You want:
- A brand that builds trust (without the fluff)
- Clarity that sharpens decisions and messaging
- Support from someone who’s actually been in the founder seat
- A group of growth-minded peers who get it
If this resonates, we should talk.
The next B.R.A.V.E. Founders Circle kicks-off May 28!
What's Included?
Weekly Group Sessions
6 weeks of weekly 60-minute virtual meetups with Lindsay and your cohort.
Slack Collaboration
Meet other cohort participants, and make progress in between sessions.
Custom GPT
Create your own Custom GPT to support the growth of your brand.
Ongoing Community
Build relationships with a cohort of 5-10 peers who understand founder life.
Office Hours
Time set aside throughout the program for live 1:1 coaching with Lindsay.
Weekly Exercises
Brand clarity activities to refine your positioning between sessions.
"Lindsay has been amazing to work with! Lindsay has given me the confidence and the tools to take my business to the next level. She's not just an expert, she's also a fantastic cheerleader and motivator. She's helped me believe in myself and my abilities, and she's empowered me to take risks and pursue bigger goals. I'm so grateful for her help."
Weekly Breakdown
Week 1: Embrace Your Why
We think we know ourselves well, but sometimes we are too close to fully understand what makes us special. We don't always see our own superpowers, unique vantage points, or exceptional perspectives. Week 1 changes that through an interactive session and homework exercise that will help draw out what will become foundational to your brand voice, content pillars, and storyline.
Week 2: Define Your Who
Who do you serve? Are you targeting the right people? How do you know? In the first two weeks, we answer the most foundational questions in building any brand: "Who is this for? And why am I doing it?" Because it's only when you truly understand your purpose and your passions and how they align with the people who will be most deeply impacted by them that you can begin to get the traction and fulfillment you're seeking.
Week 3: BRAVE Visibility
This is where we get to begin to apply all of the foundational work from Weeks 1 and 2. You'll learn how to build your own Custom GPT to help you organize your thoughts, provide ideas and feedback about how to share your unique stories, observations, and perspectives, and support you as you get more comfortable with growing your personal brand.
Week 4: Thinking B.R.A.V.E.
Now that you have the foundation of your brand established, we'll take this week to learn how to make decision to stay in alignment with it. Every decision you make - big and small - has the opportunity to keep you in step with your brand, making progress toward your goals, and maximizing your potential ...or to throw you off course. Thinking B.R.A.V.E. will help you approach those decisions in a whole new way.
Week 5: Brand Meets Business
Many founders feel like they either need to go "all-in" on making their own personal brand synonymous with the brand of their business. It's either that or nothing at all. Thankfully, neither is true. In this session, you'll learn how a successful founder brand is separate from the business brand, but how they can also help fuel each other's growth.
BRAVE Next Moves
Our final session together will focus on getting you the tools you need to continue to grow in alignment with the personal brand you have begun to establish in this cohort. You'll receive resources and strategies that you can take with you long after the program concludes.
Investment
- $1,500 per participant
- Payment is due upon acceptance.
Community
- Only 5–10 seats per cohort.
- Intentionally small = all voices heard.
Commitment
- 6-week commitment.
- Cohorts launch quarterly.
Intrigued?
Hi, I'm Lindsay
I’m a 3x founder and 20-year B2B marketer who helps founders define and achieve success—on their own terms—using the B.R.A.V.E. mindset that fueled my own pivot and my startup’s 5x growth.
After making the leap from marketing exec to SaaS founder and CEO, I built a category-defining company that secured millions in revenue and VC funding. But I also faced the isolation that comes with leading, especially as a first-time, female founder navigating a space where less than 2% of funding goes to women.
I didn’t always get the right support—just outdated advice from people who didn’t get what it really takes to build a bold, authentic brand. So I figured it out myself. Now, I coach founders through what I wish I had: modern brand strategy, practical leadership support, and a safe space to think bravely.
That’s why I started Human Brands Win—to help founders build standout personal and business brands, stay true to their vision, and grow with clarity and confidence.
Interested in joining?
Let's talk.